Over 2.5 quintillion bytes of data (2.5 with 17 zeros!) are created every single day. Facebook, Google, Amazon have vast amounts of data. Do we trust the data being used in a way we can control or consent to?
How much influence do we have on data owned by Data Management Platforms? Companies should set clear principles on how they use customer data and should be transparent with regard to artificial intelligence and the way customers can control their data.
Without trust, nothing works