Top 14 Podcasts on the Topic of Trust
In this post by Linda Nouar, which was first published on Scott Baradell‘s blog of the Trust Signals podcast, she writes about 14 of the best podcasts and episodes on building trust with your brand. (please scroll down and you will find TrustTalk in the top 10 of “best podcasts on trust”!)
Do you want to build trust with your brand? Are you looking for some helpful podcasts that can teach you how to do just that? These podcasts offer great advice and tips on how to create a trusting relationship with your customers. Feel free to recommend a podcast you have listened to!
1. The Trust Show
Host: Yoram Solomon
In the TRUST Show, you are challenged to take on a different attitude towards trust building. The show is based on the 8 laws of trust and 6 components of trustworthiness from dr. Solomon’s own Book of Trust. These laws create the baseline of understanding in what critical moments trust has a leading role in the success or failure of your business. Through real-life examples from the host, you will get practical tips on how to be trusted, and know who to trust.
About the Host
Dr. Yoram Solomon is the author of the Book of Trust, public speaker, and professor. The host has a highly diverse educational background in organization management, law as well as engineering. Solomon has bundled his experience in founding several start-ups and holding various positions in 14 published books. As a professor at Southern Methodist University with 22 patents to his name, Solomon is considered a leading expert on trust in business.
2 episodes to listen to
S7E4: TRUST, ANTITRUST, and Can You Trust a Competitor?
S6E12: TRUST, Micromanagement, and TRUST again
2. Trust Matters, The Podcast
Host: Charles H. Green
Trust Matters was an interactive podcast on professional relationships and trust in business. Listeners could tap in and submit questions or problems they face as professionals in relation to trust. The last episode aired in June 2020. However, with a total of 40 episodes, Green created a collection of knowledgeable content specifically tailored to what professionals really want to learn. The episodes are bite-sized (around 3-6 minutes) and therefore perfect when you want straightforward advice from a Trusted Advisor.
About the Host
As a graduate of Harvard and a career in management consultancy and business development, Charles H. Green is a well-respected advisor. Green has been in the game for more than 40 years and managed to bring this vast amount of experience in the best-selling book The Trusted Advisor.
(note from TrustTalk: we interviewed Charlie Green on March 7, 2021 “The Trusted Advisor- 20th Anniversary“)
2 episodes to listen to
Episode 30: Under-Promise and Over-deliver for Clients? BAD Idea
Episode 29: Recovering Lost Client Trust
3. The Trust Factor
Host: Christina Kay
Having an e-commerce store definitely has advantages, but especially the start in which consumers don’t know you is challenging. Building trust with customers is of high importance in order to succeed. In this podcast, Christina teams up with experts on all things e-commerce. The podcast consists of three lengthy episodes to cover all you need to know from obtaining trust to keeping trust for your online business.
About the host
Christina Kay made it to the Top 25 under 35 due to her many achievements as a young marketing and management expert. She is currently employed as a Vice President Marketeer at ResellerRatings. A platform that successfully consults and trains thousands of retailers on building trust, increasing conversion, and improving discovery.
2 episodes to listen to
How to establish trust on your website with Scott Sussman and Bradley Poole
How to create a trusted experience
4. The TrustCast: An Edelman Podcast
Host: Edelman
This list of podcasts on trust would not be complete without mentioning the podcast of the top thought leader on trust: the Edelman global communications firm. The TrustCast dives into Edelman’s 20 years of experience in transforming businesses and organizations to implement trust as a strategy. The host makes sure to incorporate timely news articles and societal trends to keep the content fresh and relevant. These topics range from pandemic recovery to diversity and (dis)information society for example. With new experts joining the show every episode, you will learn why trust is the ultimate currency in professional relations, but also for societies to succeed.
About the host
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Every year they present the Trust Barometer. The report is published in January and covers a range of timely and important societal indicators of trust among businesses, media, government, and NGOs, shaping the conversation and setting the agenda for the year ahead.
2 episodes to listen to
Disinformation’s Impact on Brand Safety with Caitlyn Rush, Global Head of Brand Safety Strategy on Twitter
The 30-Year Narrative of DE&I in the PR Industry with Paul Holmes, Founder & Chair of Provoke Media
5. The TrustMakers
Host: Edelman & Advertising Week
The TrustCast came to an end in December 2021. Fortunately, Edelman did not stop here, but decided for a rebrand of the show in “the TrustMakers”. Every week or two, a new episode is aired on trending topics in today’s society. Topics such as sustainability and inclusion, which are relatively new concepts, but more important than ever for brand trust are brought to light. How to leverage brand trust is changing overnight in our fast-paced society, so being up-to-date with current trends is pivotal.
About the host
Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Every year they present the Trust Barometer. The report is published in January and covers a range of timely and important societal indicators of trust among business, media, government, and NGOs, shaping the conversation and setting the agenda for the year ahead.
2 episodes to listen to
Taylor Lorenz on Building Trust with Gen Z
NYU Professor Tensie Whelan on how Sustainable Businesses Earn Trust
6. Trusted Authority – the Podcast
Host: Petra Zink
Trusted Authority is the perfect podcast for anyone that is a technical expert, but lacks the trust of their peers. In this weekly show, you will learn practical strategies that you can utilize to become a trusted authority at your work and beyond. While the podcast focuses on building authority, you also get valuable insights to improve yourself and your trust in your social circle. Petra Zink does an excellent job of empowering people of all backgrounds.
About the host
Petra Zink turned her life around after years of being in the background at work. Now, she is a respected authority as a personal brand & digital strategist. Being a successful consultant and trainer, she has compiled her experience and knowledge into a step-by-step manual called Trusted Authority.
2 episodes to listen to
Ep 51. How To Speak With More Authority [Interview with Lisa Evans)
Ep 36. What It Really Takes to Stand Out As Introvert In An Extraverted World
7. In Trust
Host: Lisa Lambert & Rick Kitagawa
With more than 50 episodes, Lisa and Rick have made a complete guide on being a trustworthy leader. The founders of Spotlight Trust invite leaders from all expertise to join them and explore what trust means for them and how it has made them successful. You will get practical advice and real-life stories for all sorts of scenarios you will likely be faced with as a leader. The last episode aired in January 2022.
About the hosts
Lisa Lambert & Rick Kitagawa are Co-Founders and Co-CEOs of Spotlight Trust. With the company, they aim to provide a practical framework for leaders to see the importance of trust and learn how to leverage this. Lisa Lambert is active in numerous projects outside of her podcast with Kitagawa. She facilitates workshops and talks on leadership, has co-written the book ‘The Future is Trust’ with Kitagawa, and leads organizations in their innovative journeys.
Rick Kitagawa is a successful organization coach and workshop host where he empowers leaders all over the world. He is also an active blog writer where he shares his experience and knowledge on leadership.
2 episodes to listen to
Ep 25 – How To Find Your First Ten Customers – Interview with Conor McCarthy
8. Talking Trust
Host: James Temple
In Talking Trust you will learn the exact ins and outs of building trust as a business, whether it’d be with stakeholders, customers, or your own colleagues. James Temple from PwC Canada noticed that our fast-paced changing societies are influencing our feeling of certainty and therefore lack of trust in businesses. By bringing on experts every episode, James aids in getting an understanding of the evolving meaning of trust. The podcast was completed with 5 episodes that each lasted around 15 minutes, making it accessible for anyone that needs a fresh and updated perspective on trust.
About the host
James Temple is PwC Canada’s Chief Corporate Responsibility Officer. He leads PwC Canada’s Trust Agenda in which he holds many responsibilities on topics such as stakeholder relations, sustainability, and PwC Canada’s ESG agenda.
2 episodes to listen to
Why trust should be top of mind for business leaders today
A roadmap for accountability and taking action
9. TrustTalk – It’s all about Trust
Host: Severin de Wit
It’s all about Trust’s philosophy is literally reflected in its name, because trust is everywhere. Every two weeks, Severin explores trust with different experts from all over the world. (Some of the experts on his show are also previously discussed in this list of podcasts!) The TrustTalk podcast covers trust in all aspects of life, be it in technology, social networks, politics, and of course work. This show provides some great insights to reflect on trust and how its meaning can change in different areas of life.
About the host
Severin de Wit is a Netherlands-based attorney who founded an international consultancy in intellectual property (IPEG). He is chairman of the foundation “Stichting PleitAcademie“, a training institute for attorneys and other professionals, and has published many articles and books bundling his experience in the field. He graduated from the VU Amsterdam and UvA in Law & Political Science.
2 episodes to listen to
Trust & The Future of Democracy
How to Effectively Regain Trust
Since Trust is a very specific topic (especially in the context of business), there are a selected few podcasts that are focused on this. Therefore, we have made a top 5 episodes from podcasts, next to the above-mentioned ones, on Trust that are worth listening to.
10. IBM ThinkLeaders Episode: Why aren’t there more Chief Trust Officers? Feat. IBM Futurist Peter Lavers
Host: Amanda Thurston – IBM ThinkLeaders
Building trust in B2C businesses is a widely explored topic, but B2B businesses can also benefit from such. In this episode, the host is joined by Peter Lavers and discusses how trust is at the heart of B2B customer experiences.
IBM ThinkLeaders tells the story of successful business transformations through interviews with entrepreneurs and technologists. Coming from IBM, one of the biggest and well-known technology corporations internationally, you can expect valuable content. The show ended in 2020, but holds information that is still relevant today!
About the Host
Amanda Thurston earned her degree in Business Administration from New York University. She used to be a strategic marketing services leader at IBM iX, but is now working as a partner in Prophet’s New York office.
Episode
11. Business of Story Episode: How You Build Trust With Your Brand Storytelling
Host: Park Howell
When you truly understand what the value of trust can be for your business, there is a big possibility you will have to evaluate your current brand strategy. In this episode of Business of Story you will learn how to build trust with your brand storytelling with Margot Bloomstein.
The Business of Story is a weekly podcast that sits among the top 10% of downloaded podcasts worldwide according to Feedspot. With almost 400 episodes, Howell helps sales and marketing leaders excel through the stories they tell.
About the host
Park Howell is a successful storytelling coach with more than 35 years of experience in branding, marketing, and sales. He compiled all he knows in his book ‘Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand’
Episode
12. Dear HBR Episode: Building Trust
Host: Alison Beard and Dan McGinn (Dear HBR)
Not only a business owner, but any professional or employee will have to build trust for themselves. Especially as a newcomer in the workplace, this can be challenging. Not to mention that it goes both ways: what if you don’t trust your boss or colleagues? In this episode of “Dear HBR” you will learn what to do in those (perhaps awkward) situations in the workplace.
Dear HBR is an informal podcast that discusses widely experienced workplace dilemmas. Although the content is given to you in a humorous and friendly manner, you will get academically-researched insights in order to improve your work life and that of others. Dear HBR started in 2018 and its final episode aired in February 2021.
About the hosts
Alison Beard and Dan McGinn are both senior editors at Harvard Business Review. One of the most influential magazines in the field of business economics. Alison Beard edits the “Experience” section of HBR, which guides individual managers in their careers. Before joining the team at HBR, she worked at the Financial times. Dan McGinn is the author of Psyched Up: How the Science of Mental Preparation Can Help You Succeed. Prior to that, he was a bureau chief at Newsweek.
Episode
13. Freakonomics Episode: Trust Me
Host: Stephen J. Dubner
This episode on the Freakonomics Radio is considerably a classic on the topic of Trust and was therefore rebroadcasted. Since there is an alarming decline in trust in governments by societies, the importance of it has proven itself to be true. In this episode, Dubner discusses the relationship between trust in society to economic prosperity and how we could fix this.
Freakonomics Radio is a follow-up on the one-of-a-kind business book Freakonomics by Steven D. Levitt & Stephen J. Dubner. Just like in the book, Freakonomics Radio deals with topics that you would not consider thinking about when listening to an economics podcast. Though the topics are sometimes considered random, Dubner does an amazing job at connecting academic research and inviting top entrepreneurs to tell his story.
About the host
Stephen J. Dubner is co-author of the best-selling book Freakonomics. He is best known as an American journalist who has written for the New York Times, but also published several books.
Episode
14. TED Business Episode: 7 Tools for Building a Business People Trust
Host: Modupe Akinola (TED Business)
In this brief episode of TED Business, Akinola provides 7 practical tools you can use to build long-term trust for your company. Together with Marcos Aguiar, Modupe goes over real-life examples in which trust has played a determining factor in a brand’s success.
TED Talk is one of the most well-known resources for real stories from successful entrepreneurs and business people. In the podcast TED Business, every week Modupe presents a new trending business success story. After each story, Modupe offers you practical tips deducted from the story that you can implement in your own business ventures.
About the host
Modupe Akinola is a graduate of Harvard and specializes in social psychology and organizational environments. By combining the two, she has a great understanding of organizational management, especially on the topic of diversity and inclusion.
