
Santa Claus’s Christmas interview
A wonderful surprise on December 24: despite his busiest time of the year, Santa Claus agreed to be our guest on the last podcast of 2022. In the 10 minutes of his interview I asked him:
About Santa and Sustainability
I’m a huge proponent of clean energy. I have to be, look at where we live, right up at the North Pole and having magical reindeer, that helps to be able to fly everywhere with reindeer power. But, you know, that does only work on Christmas Eve. The rest of the year I take conventional transportation and I do try to make ecologically sound choices for sure.
About All the Cookies he gets from
I do love the outpouring that people give, the gifts that they leave for me, that’s a wonderful, wonderful thing. And I’ll tell you what I’ve done for the last seven weeks, getting ready for the big season, I’ve been doing intermittent fasting. I don’t know if anybody’s heard about that, but I’m eating 8 hours and then I’m taking 16 hours and I’m not eating at all.
About how Santa builds trust
Being reliable definitely helps build trust, and I’ve been reliable for a lot of years, but I do think there’s a bit more to it than that. Over the years, people have also learned that I have good judgment. I don’t always deliver people exactly what they ask for. Sometimes I read between the lines, I look a little deeper and they usually find out that, hey, this isn’t exactly what I asked for, but I even like it better than what I asked for. So I think part of it is being reliable. Part of it is having good judgment. But it’s allowed me to build a lot of trust over the years, I think.
About children who are not as lucky
I’ll tell you, that is a real concern. Fortunately, people are so amazing. All over the world, we have not-for-profit organizations or organizations that are dedicated to helping people. The biggest one in the world is United Way Worldwide. They bring in over $5 billion to help needy families and deserving families worldwide. And there are so many other St Jude Children’s Research Hospital in the United States and many others. They bring in billions of dollars. So I do what I can. But fortunately we have a lot of Santa’s helpers around the world, making the world a little bit of a better place, for sure.
Read the transcript of the interview with Santa Claus
Listen to what Santa Claus wishes us all for 2023

Trust is the invisible force that shapes our world, and at TrustTalk, we’re committed to exploring its many dimensions. Join us as we engage with thought leaders from all walks of life to discuss the role of trust in every aspect of our world. From personal relationships to business, technology, society, and beyond, we explore the wonders of this essential human emotion. It’s a journey you won’t want to miss.
In this episode, Dominika Latusek from Kozminski University in Warsaw, Poland, talks about trust in business partnerships and why it doesn’t always work the way we expect. While trust can help buyers and suppliers work well together, it doesn’t always match reality. Sometimes companies keep trusting a partner even when performance is poor, and other times, they remain sceptical despite good results.
She explains that trust between companies is based on two things: competence (can they do the job?) and goodwill (do they have good intentions?). To help businesses understand whether their trust in a partner is justified, she developed a tool that measures trust, perceived performance, and satisfaction. This tool helps companies spot warning signs before problems arise.
Dominika also warns that long-term partnerships can lead to complacency, where companies stick with familiar partners instead of looking for better opportunities. She discusses “hostage arrangements,” like shared investments, that make it costly for businesses to break trust. But if trust only exists because of financial ties, is it really trust?
This episode challenges common ideas about trust in business and highlights why companies should regularly check whether their partnerships are truly working in their favor.
