Why using podcast transcripts?
Big tech players like Amazon and Spotify are cashing in on the new podcast wave, as Bill Rosenblatt explains in a FORBES article. Podcasting has grown from a hobby project to a moneymaking machine as famous podcasts like the Nr. 1 podcast in terms of listeners – NY Times’ ”The Daily” – show. Does that mean that if you are a small podcaster -in terms of potential followers or listeners – you will have no chance of getting an audience? Not at all, as many podcasters already show. It is like good a good-old-days-radio show: the more attractive the content, the more listeners. According to Podcast Insights, there are around 1,750,000 podcast shows online right now.
It is therefore no easy task to create unique content. But even small podcasts with a tiny group of followers have discovered that it is not only about beautiful stories, attractive content or trendy texts. As famous podcasters show, it’s about being unique and authentic, sticking to the storyline you’ve chosen for your podcast. Podcasts that focus on one theme receive more attention than those that cover too wide a range of topics. Compare it with your favorite series on Netflix, you can’t wait for the next episode of the series you love.
One way to get an audience is to get high in the rankings in Google. Even more important, a podcaster should make sure that the audio spoken in the podcast, whether it’s about favorite recipes or a podcast series about the US Constitution – to name a few extremes – is also available as the written text. That is because words that appear in a written text have a greater chance of being discovered by Google’s algorithms then spoken text. With that the chance that your podcast will score a higher ranking, resulting in more listeners and opportunities to make the podcast commercially attractive by luring advertisers.
Getting good transcripts is a challenge. Most transcripts that turn spoken word into readable text were done by hand, by individuals doing the time-consuming task of translating spoken words into written text. This has been for a long time the domain of professional players, which is time-consuming and therefore expensive. Artificial Intelligence has put an end to this. More and more providers are entering the transcription market.
Are you a podcaster and do you want to follow the industry standard to add a transcript to your podcast on your website or blog, then there are quite a few providers on the market. They vary considerably in quality and in price, from fixed amounts per month for large-scale users of transcripts to offers that make you pay for the time that the podcast lasts: from an amount per number of minutes to the options “to buy hours” so that you can use it depending o the lenght of your podcast.
SONIX stands head and shoulders above other providers, a young company that in many respects leaves its competitors behind. Uploading the mp3 or .wav audio file with the podcast is fast and intuitive, the conversion to readable text is very fast. In the transcript, you will find a handy of the text in paragraphs. If you have more than one speaker, for example during an interview or conversation with more participants, you can enter the name of the interviewer and the interviewee or participants yourself.
The SONIX transcription also “learns” quickly and you can add your own vocabulary so that the words are recognized by SONIX more quickly. And then there are no fewer than 37 languages that SONIX recognizes. Pricing is flexible from fixed monthly amounts to an option for smaller podcasters who only want to convert a short fragment into written text.
Podcasters: try it out, SONIX offers a trial to try out the transcript, if you like it and your podcast is longer than the try-out time, you can buy extra minutes to receive the entire transcript. In short, don’t wait any longer and try it out!
SONIX.ai también es muy bueno transcribiendo en español. TrustTalk ofrece a cualquier persona interesada en recibir una traducción al español de una de las entrevistas en su podcast una transcripción en español por US $ 5. Contáctenos a través del siguiente formulario. ¡Feliz escucha!